# identity.md

## Organization Overview
- **Company Name:** Love Goodly
- **Mission:** To make it easier for women to discover and switch to effective, healthy, eco-friendly, vegan, nontoxic, and cruelty-free beauty, skincare, and lifestyle products, supporting a healthy, cruelty-free lifestyle.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Katie (Co-Founder), Justine (Co-Founder)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to promoting a healthy, cruelty-free, and eco-friendly lifestyle through carefully curated vegan, nontoxic, and cruelty-free products.
- **Team/About/Leadership/People Links:** https://lovegoodly.com/pages/our-story

## Operations & Structure
- **Business Model and Operational Approach:** Operates a bi-monthly subscription box service featuring 4-5 mostly full-sized vegan, nontoxic, and cruelty-free beauty, skincare, and other lifestyle items such as snacks and accessories.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Features products from brands such as 100% PURE.